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Andi Fisher of Misadventures with Andi
Most of the bloggers we’ve featured here on the Bloggers’ Corner have at some point had the same realization to make their hobby their job- and that jump has been what has led to their success. In this week’s feature, Andi Fisher talks about how keeping her blog as a side passion has actually kept the work of maintaining a blog much more enjoyable, the content more genuine, and therefore, her blog itself quite successful! And we get it! Sometimes there’s nothing like adding the requirement of ‘The Hustle’ to the thing you love the most to suck the life right out of it. Here Andi discusses how her love of food, La Vie Francaise, and a night writing course shifted her focus into fulfilling her passion for all three all while working (ever so appropriately) in content, media, and influencer marketing.
Hello there! Bonjour! I’m an Army brat who grew up living all over the US and the world traveling with my family. It’s how I caught the wanderlust that drives my everyday life. As an adult, I continued traveling as part of my marketing career and enjoyed working on projects in China, Japan, South Korea and a 3-year assignment in Switzerland.
I’ve always been a Francophile and got lucky enough to snag a Frenchman! My hubby and I lived in the San Francisco Bay Area for many years and traveled all over the year on vacations and for blog projects. At the end of 2015, we sold our house and bought an RV to travel around the US.
One of the areas we discovered we really loved was the Southwest, so after 18 months in the RV, I have now settled in the Phoenix area. I have a background in content marketing focused on web, social media and email. I’m starting a new job as a Program Manager for a major brand’s Influencer Marketing Program.
I believe influencer marketing is the next big trend when it comes to content marketing and I think company’s like Coopertize do a great job of connecting brands with bloggers! I’ve really enjoyed the projects I’ve worked on such as discovering art and culture in Gainesville and planning out all the food I’m going to eat on my next trip to Puerto Rico.
But one of the most rewarding projects was my making Tupelo mine project! I had to visit Alabama for an RV repair and ended up staying a few weeks. Tupelo was 1 hour away from where we were staying and we visited almost every day so I got to do a lot of things I wrote about including getting fried chicken at Connie’s. Okay, maybe I got fried chicken 4 or 5 times, but who’s counting??!!
Q: How would you describe your blog to a person that has never visited it before?
It’s about travel, food, and France. The past 2 years I had RV content as well, but the Frenchie side of my life is coming back!
In the beginning, I labeled Misadventures with Andi as a travel blog, but now I call it a lifestyle blog focused on travel and food. I just celebrated my 9-year blogiversary in July and am getting ready to do a design update and add a whole lot more Phoenix content as well as food as I’ve made a significant lifestyle change to a low-carb, high-protein diet.
Q: What made you decide to create a blog?
When I returned from living in Europe I started a new job, and while I loved it, it was a little boring. I decided to take a creative writing course at night since I always enjoyed writing. We explored all the different styles of writing and once I tried out blogging I was hooked!
When I was working in Switzerland and living in France, it was my first time living abroad on my own as an adult so I was always making mistakes or faux-pas in French. I would write weekly email missives to my friends and family telling them about my latest mess ups. I called them Misadventures with Andi so when it came to naming my blog, the name stuck.
Q: Was there a moment when you thought, “I could do this professionally”? If so, what triggered that desire/realization?
Yes, in 2015 right before I left on sabbatical. I was getting more and more projects with brands and had to turn some down because I was working full time. I thought that if I wasn’t working it would give me the opportunity to do it full time.
It turns out I was wrong. For me personally, it became like work! Instead of a creative outlet, it was a job. I much prefer working a regular job and keeping my blog as a passion project. But you never know what the future holds, I might try it out again!
Q: What fuels your passion for creating content?
Food! Strange I know but I am constantly thinking about food. I want to know the farmer who grew the ingredients. I want to know the regions that create local varieties with those ingredients and I want to go there. I want to learn how to make local dishes and what makes them special.
Q: Are there any blogs or publications that you follow closely? What makes them successful in your opinion?
I’m hopelessly addicted to reading other blogs! Some I have been reading as long as I have been blogging, or nearly. They have become my friends either in real life or online. Some of my favorites are Kristin Luna of Camels & Chocolates (who just celebrated 10 years!) and Lindsey Tramuta of Lost in Cheeseland. They are both great writers who blog to write and share their stories, not necessarily to make money.
I’m also a total fan girl of Esther and Jacob of Local Adventurers. I love their ability to move to a new city every year and dissect every fun thing to do or bite to eat, it’s inspiring!
Lastly, I love Kirsten Alana. Her photography is out of this world and her destinations are dreamy!
Q: What has been the biggest challenge in maintaining a successful blog?
Adjusting my style of writing. I’m a storyteller so my earlier content was stories of my trips and what I ate, but I realized that I also need to write content for people researching places to visit and provide the pertinent information as well. I’ve been trying to find a balance of the two!
Q: What is your favorite post that you created? Why?
I’ve written over 2000 posts in 9 years, that’s a lot to choose from! I think one of my favorites is my Sex and the City Paris post, I’m always constantly surprised how many people love that show as much as I do. Since I originally wrote it in 2010 it has consistently been in my top 10 posts every month. I’m always going back and updating it!
Q: What is your favorite social media channel? Facebook, Instagram, Twitter, LinkedIn, other? Why?
I love Instagram although I’m not very good at posting there consistently. I am on fire when I’m on a trip, but when I’m “just at home” I’m terrible about keeping it up. I love the visual storytelling that it allows for and as a foodie, the food photos inspire me to travel!
Q: Do you have any last piece of advice for aspiring bloggers?
There is a lot more information out there about blogging than when I started. It can be overwhelming to understand the do’s and don’ts. My best advice is to make sure you are writing good content, that your reader is at the heart of everything you do, but you should blog for yourself. If you don’t enjoy it, you won’t be able to hide it very well!
Thank you, dear reader, for stopping by! And stay tuned for next week’s Bloggers’ Corner feature!
-Blaire Massaroni, for Cooperatize Journal