The 10 Blogs Real Foodies MUST Follow

Cookie & Kate Our Favorite Recipe: Zucchini Noodles with Pesto Instagram Following: 54,400 Twitter Following: 11,500 Monthly Uniques: 1,500,000   Tastes Better From Scratch Our Favorite Recipe: Lemon Cake Instagram Following: 25,400 Twitter Following: 1,400 Monthly Uniques: 675,000   Buns In My Oven Our Favorite Recipe: Liege Waffles With Strawberries & Nutella Instagram Following: 13,300 […]

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9 Family Travel Blogs That Will Make You Want To Quit Your Job

Have Baby Will Travel Corinne McDermott of Have Baby Will Travel started her blog in 2007, with the intention of inspiring new mothers to feel safe and confident traveling with baby. Since then, she’s written for major publications like The Huffington Post, Toronto Star, and has been a guest on Fox & Friends and CBS! […]

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Why User-Generated Content is Winning Marketing

It’s no surprise that the advertising and marketing industries have been moving away from traditional media and towards influencer and user-generated strategies. I’ve said it a million times, today’s consumers don’t want to hear an advertiser tell them how great their brand is, but they are likely to trust a peer recommendation. When you put […]

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Why Storytelling Matters

With the growth & cluttering of the internet and the decreased attention span of consumers, content marketing provided an answer to advertisers biggest problem. How? Content marketing allows advertising to reach and relate to their customers in an unobtrusive, authentic way. Well, that’s the intent. However, as content marketing experts, we sometimes stumble upon cringe-inducing […]

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Why You Should Add a Little Romance To Your Content Marketing

Let’s imagine our content marketing strategy is a budding relationship. We no longer live in a world where it’s acceptable to force feed consumers your brand’s message. They simply won’t stick around for it. Have you ever been on a first date where the guy or gal you’re with just won’t stop talking about themselves? […]

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What Content Creators Can Learn From The 2016 Presidential Race

When President Obama was elected for the second time in 2012, only 35% of Americans owned a smartphone. Today, that percentage is higher than 65%, and growing. The 2016 U.S. presidential election has proven content marketing is a serious player in the industry. Today, less people are consuming traditional media, and the time spent on […]

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Why You Shouldn’t Plan On Going Viral

Consumers will no longer sit around to hear your sales pitch. This behavior is caused by a lack of interest and lack of time. Today’s most engaging media is personalized, because people no longer have the tolerance for impersonal, mass-targeted ads. Content Marketing is the solution to this problem, and a larger percentage of advertising budgets are […]

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Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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Change Your Audience’s Irrational Beliefs About Your Brand

How you learn about various goods and services comes from a variety of sources. Sometimes it’s the brand’s own advertising, sometimes it’s from your friends or family, and sometimes you just hear from a random source. The source also plays into how you feel about the brand. Perhaps if you learn about a brand from […]

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