What Can Big Brands Learn From Startups?

Brands large and small have a mission statement, values, and brand positioning. Before the rise of the Internet, social media, and digital media, building that special connection with your target consumer was costly. We are talking about huge TV advertising budgets, newspaper ads, and celebrity endorsements that can instantly turn a brand’s image around and […]

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“The Reports of My Death Were Greatly Exaggerated” – Advertising (2025)

TiVo, AdBlock, banner blindness, viewability, and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having touched millions, I’ve never met anyone that likes me except for people that work on me and, my annual favorites, non-sports fans that attend Super Bowl parties. Yes, that is […]

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The Setting as a Character in Destination Marketing

Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring. Yet, there is a challenge with utilizing our digital advertising units to convey this to customers. How do you communicate 2 ½ millennia of Roman history in a banner […]

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Mobile Tech & Communications April 2015 Happy Hour

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Mobile is hot, we all know that. In conjunction with Mobile Week, PRSA Tri-State District, and WeWork, we discussed the future of mobile technology, trends, and innovation in the Internet of Things. The event was aptly named The Future of Mobile Tech and Communications and we did a live polling of the audience similar to previous events. […]

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The Reality of Technology from Someone Who Was Born in 1995

This story was written by Lori, one of our interns from earlier this year. Lori is currently a student at the NYU Stern School of Business.  I just spent 20 minutes trying to figure out when the internet was born. Like an app or a website, I assumed it had a momentous start date, an embarrassing […]

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