Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

Read More »

How to Become a Million Dollar Blogger – The Best of 2016

by Tony Muna     The global blogger marketplace is saturated with talent. Partly, this is because there is potential to make a significant amount of money by simply sharing your thoughts. What could be better? The old adage, “Penny for your thoughts,” has morphed into something more like “Big bucks for your digital audience.”  […]

Read More »

What the Mode Media Shutdown Means for Content Creators & Advertising

Last Friday, the big news in the blogger/influencer world was the shutting down of Mode Media. Companies put up their out of business signs all the time, but this one was different because Mode Media will not be paying out the bloggers whom they owed payment. #ModeMedia and #ModeOwesBloggers became trending hashtags on Twitter as […]

Read More »

Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

Read More »

‘Snapshot’ Ads: Can New Media Translate TV’s Great Storytelling?

This post originally appeared in Forbes For years we’ve heard that television advertising will die: It’s too mass, it’s too expensive, new devices skip commercials, people are cutting the cord,and the Internet will take over all forms of advertising. Yet, TV has fought back year after year, and has not only kept their market share but […]

Read More »