Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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Native Advertising Predictions for 2017

by Tony Muna   “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.” – eMarketer       2017 brings an end not only to this past year but […]

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Native Advertising: Fad or Future?

by Tony Muna                         Traditionally, when we think of advertisements we think of fast-forwarding through them or tuning-in to watch them during the Super Bowl. Nobody goes on the Internet looking for ads. So why, according to Forbes, are  major brands shelling out $255 million […]

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The Second “Golden Age” of Advertising

A little while ago, I wrote a post about Saturday Night Live reducing their commercial time in favor of sponsored content. It’s the first mainstream television program to experiment with this approach, but TV almost doesn’t have a choice but to try it. Consumers have the option to change the channel, watch commercial-less content on […]

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Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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