“The Reports of My Death Were Greatly Exaggerated” – Advertising (2025)

TiVo, AdBlock, banner blindness, viewability, and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having touched millions, I’ve never met anyone that likes me except for people that work on me and, my annual favorites, non-sports fans that attend Super Bowl parties. Yes, that is […]

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The Setting as a Character in Destination Marketing

Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring. Yet, there is a challenge with utilizing our digital advertising units to convey this to customers. How do you communicate 2 ½ millennia of Roman history in a banner […]

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Mobile Tech & Communications April 2015 Happy Hour

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Mobile is hot, we all know that. In conjunction with Mobile Week, PRSA Tri-State District, and WeWork, we discussed the future of mobile technology, trends, and innovation in the Internet of Things. The event was aptly named The Future of Mobile Tech and Communications and we did a live polling of the audience similar to previous events. […]

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Making Native Advertising Work For You

We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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