The Travel Marketing Summit Will Be Magical

That’s right, magical. Our first ever Travel Marketing Summit 2015 will take place next week on January 26th, 2015. The event will be hosted at the iconic Snapple Theater Center in the heart of the Theater District in NYC. We will have amazing speakers including Diane Dimeo from ABC’s ‘The Taste’, Sree Sreenivasan from the Metropolitan Museum […]

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Native Advertising Does Not Look And Feel, It “Is”

Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]

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Public Relations and Reaching Out to Blogs

Many people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]

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Native Ad Formats Continue To Evolve With Mesmerizing Netflix Ad Unit

Wired may have just released the most amazing native ad yet. Netflix partnered with Wired to create a highly customized and immersive experience called “TV Got Better.” As you scroll down on “TV Got Better,” you are presented with text, videos, and other multimedia about TV consumption trends and an interview with “Arrested Development’s” co-creator, Mitch Hurwitz. […]

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Facebook Studio Awards: The Academy Awards of Brands Using Facebook

Apparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]

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