ATTENTION MARKETERS: Pokemon Go! Already Has Higher Engagement Than Instagram And SnapChat!

Over the past week, our social media feeds have been flooded with mentions about Pokemon Go, the new augmented reality version of the classic late 90’s video game. The game allows you to stroll around your neighborhood, catching wild pokemon. This morning, I caught a Charmander on my subway commute.It’s a fun and ridiculous idea […]

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Forget About Follower Counts

Influencer marketing is a relatively recent development. Because it is so new, marketers and influencers are struggling to come to fair ground on compensation. Just a few years ago, being an influencer meant you were either a celebrity or journalist, but today there are thousands of influencers taking over social media.   There’s also a […]

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The Power of Selfies

The most successful forms of marketing are those that fit seamlessly into the lives of the market being targeted. Most people will change the channel when a commercial comes on, or stream TV programs online to avoid them. They install ad-blockers to avoid online advertisements, but if they see a friend holding a product on their […]

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Why User-Generated Content is Winning Marketing

It’s no surprise that the advertising and marketing industries have been moving away from traditional media and towards influencer and user-generated strategies. I’ve said it a million times, today’s consumers don’t want to hear an advertiser tell them how great their brand is, but they are likely to trust a peer recommendation. When you put […]

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You Can’t Tell a Story Through a List

It’s easy to justify writing a listicle, and we won’t deny they have undeniable benefits.   They’re easy to share Easy to incorporate visuals They’re brief A piece of cake to write …and there are some negative aspects too:   They come off as “spammy” Unoriginal Usually “dumbed down” content that’s easy for readers to […]

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Why Storytelling Matters

With the growth & cluttering of the internet and the decreased attention span of consumers, content marketing provided an answer to advertisers biggest problem. How? Content marketing allows advertising to reach and relate to their customers in an unobtrusive, authentic way. Well, that’s the intent. However, as content marketing experts, we sometimes stumble upon cringe-inducing […]

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