Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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Cooperatize Bloggers’ Corner: Travel Break: Stephanie Be

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Be Mobile-First or Go Home

Today, 1 of every 3 online purchases are conducted on smartphones. A few years ago, this kind of statistic might have been surprising, but it comes as no surprise today. Millennials are on the verge of taking over the Boomer’s purchasing power, and mobile-only internet usage is steadily increasing. In the past few years, the […]

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ATTENTION MARKETERS: Pokemon Go! Already Has Higher Engagement Than Instagram And SnapChat!

Over the past week, our social media feeds have been flooded with mentions about Pokemon Go, the new augmented reality version of the classic late 90’s video game. The game allows you to stroll around your neighborhood, catching wild pokemon. This morning, I caught a Charmander on my subway commute.It’s a fun and ridiculous idea […]

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Forget About Follower Counts

Influencer marketing is a relatively recent development. Because it is so new, marketers and influencers are struggling to come to fair ground on compensation. Just a few years ago, being an influencer meant you were either a celebrity or journalist, but today there are thousands of influencers taking over social media.   There’s also a […]

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The Power of Selfies

The most successful forms of marketing are those that fit seamlessly into the lives of the market being targeted. Most people will change the channel when a commercial comes on, or stream TV programs online to avoid them. They install ad-blockers to avoid online advertisements, but if they see a friend holding a product on their […]

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Why User-Generated Content is Winning Marketing

It’s no surprise that the advertising and marketing industries have been moving away from traditional media and towards influencer and user-generated strategies. I’ve said it a million times, today’s consumers don’t want to hear an advertiser tell them how great their brand is, but they are likely to trust a peer recommendation. When you put […]

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