Cooperatize Bloggers’ Corner: Travel Break: Stephanie Be

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Podcasts And The Power of Conversational Storytelling

This week, AdWeek published an article that pinned Podcasts as the next big thing in advertising. Coming from a company that is centered on storytelling, and creating an authentic relationship with consumers, I was intrigued. Think about radio advertising the way we know it. Personally, I don’t think I was ever more bothered than the […]

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ATTENTION MARKETERS: Pokemon Go! Already Has Higher Engagement Than Instagram And SnapChat!

Over the past week, our social media feeds have been flooded with mentions about Pokemon Go, the new augmented reality version of the classic late 90’s video game. The game allows you to stroll around your neighborhood, catching wild pokemon. This morning, I caught a Charmander on my subway commute.It’s a fun and ridiculous idea […]

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Forget About Follower Counts

Influencer marketing is a relatively recent development. Because it is so new, marketers and influencers are struggling to come to fair ground on compensation. Just a few years ago, being an influencer meant you were either a celebrity or journalist, but today there are thousands of influencers taking over social media.   There’s also a […]

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The BuzzFeed-Inspired Guide to Killer Content

It’s common knowledge that BuzzFeed is the king of content. From May to June 2016, they drove nearly 200 million unique visitors to their site, making it the 15th most visited site on the internet this year.     As content marketers, it’s necessary to pay attention to BuzzFeed. From content creation, to content formats […]

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SNL to Decrease Commercial Time in Favor of Sponsored Content

In the past decade, there’s been a huge shift in the way that people consume media. Budgets allocated to traditional media outlets are quickly moving towards digital, where people are able to watch whatever they want, when it’s convenient for them. It’s past time to admit that the way advertisers use TV needs to be […]

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Why User-Generated Content is Winning Marketing

It’s no surprise that the advertising and marketing industries have been moving away from traditional media and towards influencer and user-generated strategies. I’ve said it a million times, today’s consumers don’t want to hear an advertiser tell them how great their brand is, but they are likely to trust a peer recommendation. When you put […]

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