Why User-Generated Content is Winning Marketing

It’s no surprise that the advertising and marketing industries have been moving away from traditional media and towards influencer and user-generated strategies. I’ve said it a million times, today’s consumers don’t want to hear an advertiser tell them how great their brand is, but they are likely to trust a peer recommendation. When you put […]

Read More »

You Can’t Tell a Story Through a List

It’s easy to justify writing a listicle, and we won’t deny they have undeniable benefits.   They’re easy to share Easy to incorporate visuals They’re brief A piece of cake to write …and there are some negative aspects too:   They come off as “spammy” Unoriginal Usually “dumbed down” content that’s easy for readers to […]

Read More »

Why Storytelling Matters

With the growth & cluttering of the internet and the decreased attention span of consumers, content marketing provided an answer to advertisers biggest problem. How? Content marketing allows advertising to reach and relate to their customers in an unobtrusive, authentic way. Well, that’s the intent. However, as content marketing experts, we sometimes stumble upon cringe-inducing […]

Read More »

Why You Should Add a Little Romance To Your Content Marketing

Let’s imagine our content marketing strategy is a budding relationship. We no longer live in a world where it’s acceptable to force feed consumers your brand’s message. They simply won’t stick around for it. Have you ever been on a first date where the guy or gal you’re with just won’t stop talking about themselves? […]

Read More »

What Content Creators Can Learn From The 2016 Presidential Race

When President Obama was elected for the second time in 2012, only 35% of Americans owned a smartphone. Today, that percentage is higher than 65%, and growing. The 2016 U.S. presidential election has proven content marketing is a serious player in the industry. Today, less people are consuming traditional media, and the time spent on […]

Read More »