We Want you to Integrate your Blog with Google Analytics, Here’s Why:

Linking your Cooperatize account with Google Analytics also allows us to accurately assess your traffic capabilities, so we can give you an accurate payout! Additionally, advertisers are asking us about verifying the traffic from the bloggers (you!) to ensure their stories reach their target audiences. We’re currently in the process of revamping our site, and […]

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Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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Change Your Audience’s Irrational Beliefs About Your Brand

How you learn about various goods and services comes from a variety of sources. Sometimes it’s the brand’s own advertising, sometimes it’s from your friends or family, and sometimes you just hear from a random source. The source also plays into how you feel about the brand. Perhaps if you learn about a brand from […]

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3 Ways To Beat Wanderlust Without Ever Leaving Home

There will be days where you’ll feel like you’re aching, your mind drifting, the world around you leaking grey. Day after day, it’s the same, your routine like a bad grammar lesson with the same people, places, things. Your thoughts begin to drift to turkish coffee, or the time you got tangled in hotel sheets, […]

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Can Native Advertising Perform Better Than Editorial?

Marketers are getting better at producing paid content that looks and reads like editorial. This trend is a byproduct of native advertising and content marketing budgets increasing since 2014. Just because native advertising is becoming more “organic,” one would think that readers might find this content inauthentic or even deceptive because the brand dilutes the […]

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Startups, Coming Of Age, And Boyhood

People love coming-of-age stories. That fuzzy mix of nostalgia, longing, and “if I only knew that when I was younger.” What if your childhood and adolescence could be summarized in 2 hours? The movie Boyhood took 12 years to produce, but we, the audience, have the luxury of witnessing the majority of a young boy’s life in matter of […]

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“The Reports of My Death Were Greatly Exaggerated” – Advertising (2025)

TiVo, AdBlock, banner blindness, viewability, and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having touched millions, I’ve never met anyone that likes me except for people that work on me and, my annual favorites, non-sports fans that attend Super Bowl parties. Yes, that is […]

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