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Inma Gregorio of A World to Travel
After studying, volunteering and working their way around the world, Inma and Jose started A World to Travel to share their experiences around the world and their passion for festivals, the great outdoors and all things travel. Today they share their journey on their travel and lifestyle blog: www.aworldtotravel.com
They have been featured by Lonely Planet, Huffington Post, Matador Network and other large outlets and have also worked with dozens of tourism boards and companies like Wonderful Indonesia or Panasonic Lumix to name a couple. If you are curious about this, check their media kit here!
Here we interview Inma to understand a bit more about what they do.
Q: How would you describe your blog to a person that has never visited it before?
A World to Travel was launched almost 5 years back. What started as a mere collection of personal travel tips and experiences has become a platform where more travelers are welcome to share their journey at the same time that we continue creating content as we explore more corners of this unbelievable world of ours. We are also looking for writers with an eye for photography. If that’s you, get in touch!
Q: What made you decide to create a blog?
While on a pretty quiet studying jaunt on the South coast of France back in 2012, I realized that I was spending lots of time browsing travel blogs as I could not wait to move on to my next destination. Little by little, the idea of starting my own website settled in and as I had already been documenting my trips for over 10 years at the time, I had plenty of content to start with. From then on, it was a self-learning process that took us to where we are today: still trying to master the art of putting our souls out there daily.
Q: Was there a moment when you thought, “I could do this professionally”? If so, what triggered that desire/realization?
Not really. It all started organically. Soon after launching the site, I won a writing contest that took me on a 2 week Mexico trip with other bloggers. At the same time, I went to a few European trade fairs and conferences and some businesses started to send proposals and trip invites our way. Perhaps after 6 months, I realized there was quite some money involved in this blogging thing but it wasn’t until later that I realized one can really make a living out of it.
Q: What fuels your passion for creating content?
I guess it has always been there. When I was a little kid, I used to put together a sort of basic newspaper that my even tinier brothers would buy for a few pesetas (a few cents in today’s money). At 8 years old, I decided to start learning English on my own as my country’s government had decided not to teach kids a second language until they were in the 6th grade. Twenty years ago I coded my first website (it took me forever and I used a lot of help from my father, a true geek at the time!), a basic page that could be read in three different languages. When the first digital cameras came out, I bought a cheap 1.3MP and started documenting every tiny bit of my life and travels – about once a month – and my architecture studies got me even more hooked with all things eye candy.
During my 20’s, I had a number of odd and random jobs that took me to many cool places. They all became memories – as well as tons of jpegs.
And soon before my 30’s, I finally decided to launch A World to Travel.
Let’s see what comes next!
Q: Are there any blogs or publications that you follow closely? What makes them successful in your opinion?
Yes! Many and as I cannot quote them all here, I will be fair and quote none. If you are truly interested, drop me a message on one of my social media networks or email. I can give you some suggestions depending on what interests you.
I follow what those killing it in blogging are doing closely. They are a huge inspiration source and make me want to work harder and more efficiently. But the truth is that travel only makes about 10% of them. There are many great publications that do not relate to the travel industry and I check them out from time to time too. Like marketing blogs, lifestyle magazines, even newspapers! The internet is full of awesome stuff!
Q: What has been the biggest challenge in maintaining a successful blog?
Finding time to do everything. There’s always something that needs to be fixed, articles that need to be written, emails to answer, pictures to sort out and edit. The list never ends. Time management is huge in blogging and I need to work on improving my daily schedule and the hours I put into this per week.
Also, traveling for a long-time makes getting stuff done difficult. I need isolation to create content worth anyone else’s time and attention. As well as reliable internet, and spending at least a few days in the same location. If I am on a press trip, with a packed schedule – not complaining here at all, don’t get me wrong! just saying – and getting 5 hours of sleep per night, it is almost impossible to do anything else than live social media as things happen. So work starts piling up.
Balance is key.
Q: What is your favorite post that you created? Why?
Perhaps my series on ‘Things I learned in’.
Here are three examples:
These articles are full of imagery and a great intro to the respective countries and destinations, additionally they are really personal posts. Whether what I found left me in awe or disgust, I poured my soul into them. There are many others on the blog, go check them out!
Q: What is your favorite social media channel? Facebook, Instagram, Twitter, LinkedIn, other? Why?
It used to be Instagram and the visually oriented ones. And so we have 3 active accounts on Instagram:
@aworldtotravel that focuses on the highlights of our daily life and trips,
@bwisback that showcases our black and white shots, and
@humansindonesia a special project to explore the country beyond its main landmarks focusing on the culture and people of Indonesia.
However social media has highly disenchanted us over the last two years as it became a sheer commercial display. And I am not the only one with these thoughts.
People are realizing how much time social media makes them waste online and they are turning away from it.
That’s why we rather focus on growing our blog. Social media is still a great tool to network and share our content with the world but what we put out there, it is no longer ours and can be misused, sold or even used against us if we are not careful.
Q: Do you have any last piece of advice for aspiring bloggers?
Get ready for working hard and don’t do it for the money. You might or might not become rich but if you love what you do, at least you’ll have some serious fun while it lasts.
Q: Lastly, what is something that you could share with us that we wouldn’t learn from reading your blog?
So many things! I only share a slice of my life out there and will keep it like that for now. I don’t think it makes any difference to tell the world all my travel struggles and mishaps, parties I had, people I met, tears I cried, how alone or scared I felt sometimes, how sick I was on the road, or how many times I got lost. I see that all the time in some blogs. People don’t care and everyone needs some privacy. But hey, if you really want to have a look at what a year in the life of a travel blogging couple looks like, just check it out.
Or perhaps our paths cross soon somewhere and we can talk about it over a couple of coffees. Or beer.
Thanks for reading and stay tuned for more from Cooperatize!
Blaire Massaroni for Cooperatize Journal