Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and grow together.
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Kathy Dalton of Go Adventure Mom
Kathy Dalton launched Go Adventure Mom in 2012 in an effort to combat Nature Deficit Disorder in children. Her vision is clear. She and the Go Adventure Mom Team want to support parents and partner with brands whose priority is to encourage outdoor play and exploration for children across the globe. Kathy is the creative innovator behind Go Adventure Mom. Her background in communication, marketing and public relations, and years as an “outdoor mom” have prepared her for her current career as a blogger and social media consultant.
Go Adventure Mom’s website, digital magazines and gear guides provide innovative ways to share family-focused articles, infographics, videos and field-tested gear reviews. We want to make getting outdoors simple and fun and in turn build a community of like-minded individuals on and offline.
Go Adventure Mom has been featured on The New York Times, The Huffington Post, Parents Magazine, and Parenting Magazine. Kathy is also a regular contributor to Visit Salt Lake and a top contributor on TripAdvisor.
Welcome to the Go Adventure Mom, where having kids only adds to the adventure! We encourage families to get outdoors, see the world, and live a full life. Our site’s focus is on adventures in the outdoors, travel, parenting, and health. Our content inspires viewers to create their own adventures and find real-world solutions to parenting active children through utilizing products, services and ideas as seen on [our site].
We document our travels through red rock canyon country one week to planting flowers in our own backyard the next.
The Official Stats:
Blogging since: 2007
Podcast: Go Adventure Mom Podcast
Contributor: Fresh Living and gives a bi-monthly segment on getting outdoors and traveling with kids (Local CBS Station); Visit Salt Lake; Intermountain Healthcare
Would love to work with: REI, Patagonia, Hoka Shoes, Oru Kayaks, NRS
Q: How would you describe your blog to a person that has never visited it before?
Kathy: “Go Adventure Mom: For families who refuse to be indoorsy people”
Q: What made you decide to create a blog?
Kathy: We want to end nature deficit disorder. Our mission is to create the next generation of children that love to explore.
Q: Was there a moment when you thought, “I could do this professionally”? If so, what triggered that desire/realization?
Kathy: My background is in Communication Marketing and I worked in Advertising. When I quit my corporate job and started my own consulting company, 10 years ago, I started working with bloggers and saw blogging as the way advertising would transition in the future with social media.
Q: What fuels your passion for creating content?
Kathy: Our tribe and the stories they share with us.
Q: What has been the biggest challenge in maintaining a successful blog?
Kathy: Naturally, as an outdoor and travel blogger, we spend a lot of time outdoors and don’t love the time spent tied to a desk writing.
Q: What is your favorite social media channel? Facebook, Instagram, Twitter, LinkedIn, other? Why?
Kathy: I love Instagram and the ability to share our stories on that platform.
Q: Do you have any last piece of advice for aspiring bloggers?
Kathy: Find a niche, don’t do what everyone else is doing.
Thank you, dear reader, for stopping by! And stay tuned for our next Bloggers’ Corner feature!
-Blaire Massaroni, for Cooperatize Journal