Between Two Ferns with Zach Galifianakis: President Barack Obama Is this perhaps the best native ad ever? President Barack Obama does an interview with Zach Galifianakis on Zach’s hilarious show Between Two Ferns. For those who have not seen the show before, Between Two Ferns is a web series where Zach interviews celebrities and essentially insults them, criticizes […]Read More
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William BernbachRead More
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]Read More
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, FacebookRead More
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]Read More
The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]
Campaigns. Sponsored Content to be exact. The whole process can be a little bit of a pain. Multiple levels of approval/edits, as well as the old hurry up and wait thing we’re sure you’ve been privy to at least a few times. Yet- at the end of the day you’re here on our platform […]