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Mixing Native Advertising With News
Some great commentary on native advertising and the news outlets that have embraced the new format. We definitely think John Oliver makes some good points around the disclosure aspect of these native stories. What do you think?
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How Brands, Agencies, And Publishers View Native Advertising
According to a report by Hexagram and Spada, sponsored blog posts are offered by digital content publishers and the this format ranks as the most used format according to more than 1,000 publishers, brands, and agencies. 16% of of publishers who do not offer sponsored blog posts have started preparing to do so as a means to […]
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Cooperatize Interview: Ramon Ray of Small Biz Technology on Sponsored Content
This week, we spoke with the editor of SmallBizTechnology, Ramon Ray. Ramon’s been a staple of New York’s growing tech community since 1999 when he started SmallBizTechnology. His email to us about SmallBizTechnology’s new sponsored content product prompted us to ask him a few questions to help us figure out where this seemingly new product […]
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Public Relations and Reaching Out to Blogs
Many people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]
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Top 9 Tips To Increase “Share” Factor For Your Blog Posts
This 4th of July weekend will involve the traditional over-drinking and over-eating tradition that makes our nation so great. You’ll probably buy some chips, finger foods, and plop them on the table for your guests to enjoy. But when you spend hours making that special rub for your ribs, your guests recognize the effort you put […]
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Text Ads Through Google Just Got A Little Sexier
Back in the day (say 2006), you spent all this time creating a blog and people asked you “how are you going to monetize your website?” The main answer was always “ads,” and the quickest solution at the time was to implement Google AdSense on your site. Unless you were getting millions of visitors a […]
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Native Ad Formats Continue To Evolve With Mesmerizing Netflix Ad Unit
Wired may have just released the most amazing native ad yet. Netflix partnered with Wired to create a highly customized and immersive experience called “TV Got Better.” As you scroll down on “TV Got Better,” you are presented with text, videos, and other multimedia about TV consumption trends and an interview with “Arrested Development’s” co-creator, Mitch Hurwitz. […]
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5 Tips for Writing a Great Sponsored Blog Post
So you’ve been contacted to write a sponsored post on your blog. Now what? Creating a good sponsored post doesn’t have to be hard, but it is different than writing a regular-ole’ post on your site. There are a few different rules that apply, and we’ve got some handy tips to help you get started. […]
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Your Body Is More Important Than Your Head
Matt Cutts from Google released a PSA about a month ago talking about how your blog or website should contain text in the body of the page and not just in the head: What This Means For Your Blog Focus on writing great content to include in the <body> section of your blog. As stated […]
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Facebook Studio Awards: The Academy Awards of Brands Using Facebook
Apparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]
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