Latest News
Text Ads Through Google Just Got A Little Sexier
Back in the day (say 2006), you spent all this time creating a blog and people asked you “how are you going to monetize your website?” The main answer was always “ads,” and the quickest solution at the time was to implement Google AdSense on your site. Unless you were getting millions of visitors a […]
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Native Ad Formats Continue To Evolve With Mesmerizing Netflix Ad Unit
Wired may have just released the most amazing native ad yet. Netflix partnered with Wired to create a highly customized and immersive experience called “TV Got Better.” As you scroll down on “TV Got Better,” you are presented with text, videos, and other multimedia about TV consumption trends and an interview with “Arrested Development’s” co-creator, Mitch Hurwitz. […]
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5 Tips for Writing a Great Sponsored Blog Post
So you’ve been contacted to write a sponsored post on your blog. Now what? Creating a good sponsored post doesn’t have to be hard, but it is different than writing a regular-ole’ post on your site. There are a few different rules that apply, and we’ve got some handy tips to help you get started. […]
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Your Body Is More Important Than Your Head
Matt Cutts from Google released a PSA about a month ago talking about how your blog or website should contain text in the body of the page and not just in the head: What This Means For Your Blog Focus on writing great content to include in the <body> section of your blog. As stated […]
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Facebook Studio Awards: The Academy Awards of Brands Using Facebook
Apparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]
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How Content On The Internets Go Viral
No, that’s not a spelling mistake, the “Internets” is a Bushian phrase coined several years ago by ex-President Bush: We published an article in Forbes recently about patterns we see in how stories and headlines become viral. Here are the bullet points from that piece: Be Helpful/Answer a Question Be Specific Answer Why To read […]
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Viewability Metric Ensures Digital Ads Will Be Seen For 1 Second
About a month ago, the Media Rating Council (MRC) announced that there is a standard for “viewable display impressions“: a minimum of 50 percent of pixels in view for a minimum of 1 second. This is great news right? Marketers all around the world must be rejoicing in that their ads placed on publishers’ sites […]
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Brand Purpose Should Transform Lives #IfEverybodyRan @MizunoRunning
When you think of running shoe companies, Mizuno probably doesn’t come up at the top of the list. Mizuno Running recently released a new integrated marketing campaign called If Everybody Ran showing the positive effects running has on your life and our society in general. The New York Times did a great writeup of the entire […]
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I do not apologize for advertising…
I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury. – Tom Dillon
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Cole Haan Pinterest Contest Not As Innocent As It Seems
You probably have seen or heard of Pinterest contests before. Brands encourage users to pin their favorite images of the brand in exchange for a chance to win some prize. Cole Haan ran one of these Pinterest contests recently asking Pinterest users to pin images of shoes with the hashtag #WanderingSole. What seems like a […]
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