Latest News
Native Advertising Does Not Look And Feel, It “Is”
Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]
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Small Group Travel Supports Local Economies and Communities
When you think of buying a tour package, what comes to mind? We imagine large tour buses that herd you around from place to place, leaving you with 15 minutes to take a picture to experience the sights and culture. Then you get bused back to the all-inclusive hotel or resort, where you may end up […]
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Finland Tourism Marketing Means More Than Santa Claus
It’s not too often your destination can say it is the birthplace of one of the most historical and folkloric figures in many Western cultures. Last time the Visit Finland team checked, St. Nick’s private retreat is in Korvatunturi, Lapland, but his official hometown is Rovaniemi. We had the opportunity to interview Eva Kiviranta, head of social […]
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Why Advertising Doesn’t Have to Suck: Dynamic Content & Rewards
We don’t need to regurgitate all the stats around plummeting click-through rates on display ads and banner ads. Everyone in the advertising industry is able to cite some anecdote about the decline of this ad format and the need for more engaging and emotional ads that tell a story. Nevertheless, we still see agency after agency, […]
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The Reality of Technology from Someone Who Was Born in 1995
This story was written by Lori, one of our interns from earlier this year. Lori is currently a student at the NYU Stern School of Business. I just spent 20 minutes trying to figure out when the internet was born. Like an app or a website, I assumed it had a momentous start date, an embarrassing […]
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De-“Mist”-ifying Travel Marketing With Michelle Blackley From Niagara Tourism
We are starting a new series of blog posts centered on understanding the challenges, success stories, and best practices for travel and tourism marketers. In this story, we had an opportunity to interview Michelle Blackley, communications manager for the Niagara Tourism and Convention Corporation. Social Media Marketing for the Travel and Tourism Industry Before we […]
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Mixing Native Advertising With News
Some great commentary on native advertising and the news outlets that have embraced the new format. We definitely think John Oliver makes some good points around the disclosure aspect of these native stories. What do you think?
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How Brands, Agencies, And Publishers View Native Advertising
According to a report by Hexagram and Spada, sponsored blog posts are offered by digital content publishers and the this format ranks as the most used format according to more than 1,000 publishers, brands, and agencies. 16% of of publishers who do not offer sponsored blog posts have started preparing to do so as a means to […]
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Cooperatize Interview: Ramon Ray of Small Biz Technology on Sponsored Content
This week, we spoke with the editor of SmallBizTechnology, Ramon Ray. Ramon’s been a staple of New York’s growing tech community since 1999 when he started SmallBizTechnology. His email to us about SmallBizTechnology’s new sponsored content product prompted us to ask him a few questions to help us figure out where this seemingly new product […]
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Public Relations and Reaching Out to Blogs
Many people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]
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