Between Two Ferns with Zach Galifianakis: President Barack Obama http://www.youtube.com/watch?v=ZAFkauscKJ0 Is this perhaps the best native ad ever? President Barack Obama does an interview with Zach Galifianakis on Zach’s hilarious show Between Two Ferns. For those who have not seen the show before, Between Two Ferns is a web series where Zach interviews celebrities and essentially insults them, […]Read More
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William BernbachRead More
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]Read More
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]Read More
The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
Guest Post by Jane Sandwood It’s not easy to make it on Instagram. If you’re looking to make a living out of traveling the world, though, you’ll need to take advantage of the platform in order to grow your audience. Life as an Instagram influencer, after all, has its perks. Because of the 14% increase in […]
– Post regularly To grow your audience and keep your existing fan base engaged, you need to create content. And to create content, you need to post regularly. Most writers write and publish daily and most of the time it is not their best work. While there is a disagreement online for how often you […]