Cooperatize Journal

Nobody reads ads. People read what interests them, sometimes it’s an ad. – Howard Luck Gossage

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]

The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. – William Feather

Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]