Cooperatize Journal

[youtube http://www.youtube.com/watch?v=Eqm5N-aA3u0] We’ve been long-time followers of Wong Fu Productions, a production company based in California creating awesome short videos, music videos, and other fun videos that have caught fire on YouTube. Hooking Your Audience With The Headline They recently released a video above as an April Fool’s joke, but the undercurrent of the video shows […]

If you’re using Twitter you probably get weekly “what’s trending” e-mails on Twitter. These e-mails basically show you content that’s been shared over Twitter that is viral or actively being shared by your followers. We received an interesting piece of news today in this What’s Trending on Twitter e-mail:   The article seems interesting enough, […]

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be. – William Feather

Between Two Ferns with Zach Galifianakis: President Barack Obama http://www.youtube.com/watch?v=ZAFkauscKJ0 Is this perhaps the best native ad ever? President Barack Obama does an interview with Zach Galifianakis on Zach’s hilarious show Between Two Ferns. For those who have not seen the show before, Between Two Ferns is a web series where Zach interviews celebrities and essentially insults them, […]

Nobody reads ads. People read what interests them, sometimes it’s an ad. – Howard Luck Gossage

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]

The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. – William Feather