There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William BernbachRead More
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]Read More
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]Read More
The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
by Luke Grainger (email@example.com) On one hand, visiting an astonishing faraway destination enables you to clear your mind, take stock of your life, and try new experiences. On the other hand, talking with your best friend about a stressful issue in your life makes the problem to somehow go away and you become happy all […]
Source: Unsplash by Zack Spring (firstname.lastname@example.org) Thinking about hitting the road with your significant other and exploring the other side of the country? Going on a road trip is an incredible way to strengthen your bond while visiting places you’ve always dreamed of seeing. But an adventurous couple’s road trip isn’t as simple as filling […]