Native Advertising: Fad or Future?

by Tony Muna                         Traditionally, when we think of advertisements we think of fast-forwarding through them or tuning-in to watch them during the Super Bowl. Nobody goes on the Internet looking for ads. So why, according to Forbes, are  major brands shelling out $255 million […]

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Native Advertising Does Not Look And Feel, It “Is”

Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]

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