Native Advertising: Fad or Future?

by Tony Muna                         Traditionally, when we think of advertisements we think of fast-forwarding through them or tuning-in to watch them during the Super Bowl. Nobody goes on the Internet looking for ads. So why, according to Forbes, are  major brands shelling out $255 million […]

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Why You Should Add a Little Romance To Your Content Marketing

Let’s imagine our content marketing strategy is a budding relationship. We no longer live in a world where it’s acceptable to force feed consumers your brand’s message. They simply won’t stick around for it. Have you ever been on a first date where the guy or gal you’re with just won’t stop talking about themselves? […]

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Why You Shouldn’t Plan On Going Viral

Consumers will no longer sit around to hear your sales pitch. This behavior is caused by a lack of interest and lack of time. Today’s most engaging media is personalized, because people no longer have the tolerance for impersonal, mass-targeted ads. Content Marketing is the solution to this problem, and a larger percentage of advertising budgets are […]

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We Want you to Integrate your Blog with Google Analytics, Here’s Why:

Linking your Cooperatize account with Google Analytics also allows us to accurately assess your traffic capabilities, so we can give you an accurate payout! Additionally, advertisers are asking us about verifying the traffic from the bloggers (you!) to ensure their stories reach their target audiences. We’re currently in the process of revamping our site, and […]

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Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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