Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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