Why You Should Add a Little Romance To Your Content Marketing

Let’s imagine our content marketing strategy is a budding relationship. We no longer live in a world where it’s acceptable to force feed consumers your brand’s message. They simply won’t stick around for it. Have you ever been on a first date where the guy or gal you’re with just won’t stop talking about themselves? […]

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We Want you to Integrate your Blog with Google Analytics, Here’s Why:

Linking your Cooperatize account with Google Analytics also allows us to accurately assess your traffic capabilities, so we can give you an accurate payout! Additionally, advertisers are asking us about verifying the traffic from the bloggers (you!) to ensure their stories reach their target audiences. We’re currently in the process of revamping our site, and […]

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Learn How to Create Addictive Content from Industry Experts

Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]

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How to Improve your Blog

What kind of topics does your reader want to consume? Once you have them, how do you maintain their interest and improve your blog? Decide on your blogger persona This has multiple components. Who is your market? You may be doing this for free, or using Native Advertising or Public Relations to earn money from your […]

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Native Advertising Does Not Look And Feel, It “Is”

Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]

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How Content On The Internets Go Viral

No, that’s not a spelling mistake, the “Internets” is a Bushian phrase coined several years ago by ex-President Bush: We published an article in Forbes recently about patterns we see in how stories and headlines become viral. Here are the bullet points from that piece: Be Helpful/Answer a Question Be Specific Answer Why To read […]

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