Native Advertising: Fad or Future?

by Tony Muna                         Traditionally, when we think of advertisements we think of fast-forwarding through them or tuning-in to watch them during the Super Bowl. Nobody goes on the Internet looking for ads. So why, according to Forbes, are  major brands shelling out $255 million […]

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Why Publishers Can Succeed With Sponsored Content

Over the last 6 months, we’ve experimented with a new model for publishers on our platform to earn revenue from writing sponsored content. So far, the results have exceeded our (and the brands’) expectations, so we plan on honing and refining this model in the next few months. If you are new to Cooperatize, our sponsored content […]

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Mobile Tech & Communications April 2015 Happy Hour

PlayPlay

Mobile is hot, we all know that. In conjunction with Mobile Week, PRSA Tri-State District, and WeWork, we discussed the future of mobile technology, trends, and innovation in the Internet of Things. The event was aptly named The Future of Mobile Tech and Communications and we did a live polling of the audience similar to previous events. […]

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Facebook Studio Awards: The Academy Awards of Brands Using Facebook

Apparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]

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People influence …

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, Facebook

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