Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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Making Native Advertising Work For You

We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]

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Cole Haan Pinterest Contest Not As Innocent As It Seems

You probably have seen or heard of Pinterest contests before. Brands encourage users to pin their favorite images of the brand in exchange for a chance to win some prize. Cole Haan ran one of these Pinterest contests recently asking Pinterest users to pin images of shoes with the hashtag #WanderingSole. What seems like a […]

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