Can Native Advertising Perform Better Than Editorial?

Marketers are getting better at producing paid content that looks and reads like editorial. This trend is a byproduct of native advertising and content marketing budgets increasing since 2014. Just because native advertising is becoming more “organic,” one would think that readers might find this content inauthentic or even deceptive because the brand dilutes the […]

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Making Native Advertising Work For You

We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]

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Two-Thirds Of Advertisers Spending More On Native Advertising in 2015

The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]

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