Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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The Travel Insider Episode 13: Stretching Your Destination Marketing Dollars With Influencers

  The Travel Insider Episode 13 is the full audio of “Stretching Your Destination Marketing Dollars” where a few destination marketing experts explained to us case studies on using digital influencers. We posted the highlights from the event on this blog post. Listen to the full event audio on this episode of The Travel Insider […]

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Stretching Your Destination Marketing Dollars Event Sound Bites

A few weeks ago we hosted an event where we asked top destination marketing experts about their influencer marketing strategies. Listen below as the experts from Visit Czech Republic, Explore Canada, New York Wheel, and Destination Sud de France introduce themselves and answer the question: What are the advantages of working with digital influencers? Stay tuned […]

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Public Relations and Reaching Out to Blogs

Many people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]

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