Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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5 Reasons Blogs Will Revolutionize Branded Content

The Blogosphere is the interconnected network of blogs. According to Wikipedia a blog is “a … site … published on the World Wide Web and consisting of … posts typically displayed in reverse chronological order.” Nearly all digital published content can be considered a blog: from the New York Times to an Iowan mom writing about […]

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