Native Advertising Shakes Up The Agency And Brand Ecosystem

According to SocialMediaToday, 2014 was all about the Chief Content Officer. “CCO’s or Chief Content Officers will lead the pack together with Content Managers and Content Creators and really start delivering outstanding ROI.” In 2015, we will see more Chief Native Officers as the need to integrate content and advertising increases. The role of the […]

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Making Native Advertising Work For You

We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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Top Native Advertising Metrics For 2015

What Are Some Native Advertising Metrics To Consider For 2015? We analyzed a ton of data across 150+ sponsored stories to quantify native advertising for the travel and lifestyle industry. Check out our Slideshare below for the results as well as this online case study on the Cooperatize website. Top Native Advertising Engagement Metrics For […]

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Can We Kill The Term Native Advertising?

Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year.  Analysts are predicting double-digit growth of native over the next five years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, […]

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Two-Thirds Of Advertisers Spending More On Native Advertising in 2015

The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]

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Why Advertising Doesn’t Have to Suck: Dynamic Content & Rewards

We don’t need to regurgitate all the stats around plummeting click-through rates on display ads and banner ads. Everyone in the advertising industry is able to cite some anecdote about the decline of this ad format and the need for more engaging and emotional ads that tell a story. Nevertheless, we still see agency after agency, […]

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