A Review of the 2016 PRSA International Conference – B+

You know that scene from Good Will Hunting when Will is cleaning up the halls at MIT, and solves that incredibly difficult equation on the chalkboard? All that unbridled potential hidden behind a janitor’s outfit waiting to be unleashed into the world. I think the 2016 PRSA International Conference is like Will Hunting in this […]

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Public Relations and Reaching Out to Blogs

Many people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]

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