John Simon of XOJOHN

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Heather Delaney Reese of It’s A Lovely Life

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Cooperatize Bloggers’ Corner: Bucket List Journey with Annette White

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Cooperatize Bloggers’ Corner: Travel Break: Stephanie Be

  Welcome to the Cooperatize Bloggers’ Corner! If you are a professional blogger, aspiring content creator, or enthusiastic digital consumer then this weekly feature is for you. The Bloggers’ Corner highlights individuals who consistently create excellent digital content. Through these interviews, we hope to help our blogger community of over 20,000 individuals to connect and […]

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Can Native Advertising Perform Better Than Editorial?

Marketers are getting better at producing paid content that looks and reads like editorial. This trend is a byproduct of native advertising and content marketing budgets increasing since 2014. Just because native advertising is becoming more “organic,” one would think that readers might find this content inauthentic or even deceptive because the brand dilutes the […]

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How Brands, Agencies, And Publishers View Native Advertising

According to a report by Hexagram and Spada, sponsored blog posts are offered by digital content publishers and the this format ranks as the most used format according to more than 1,000 publishers, brands, and agencies. 16% of of publishers who do not offer sponsored blog posts have started preparing to do so as a means to […]

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Viewability Metric Ensures Digital Ads Will Be Seen For 1 Second

About a month ago, the Media Rating Council (MRC) announced that there is a standard for “viewable display impressions“: a minimum of 50 percent of pixels in view for a minimum of 1 second. This is great news right? Marketers all around the world must be rejoicing in that their ads placed on publishers’ sites […]

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