Why Publishers Can Succeed With Sponsored Content

Over the last 6 months, we’ve experimented with a new model for publishers on our platform to earn revenue from writing sponsored content. So far, the results have exceeded our (and the brands’) expectations, so we plan on honing and refining this model in the next few months. If you are new to Cooperatize, our sponsored content […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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Can We Kill The Term Native Advertising?

Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year.  Analysts are predicting double-digit growth of native over the next five years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, […]

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Cooperatize Interview: Ramon Ray of Small Biz Technology on Sponsored Content

This week, we spoke with the editor of SmallBizTechnology, Ramon Ray. Ramon’s been a staple of New York’s growing tech community since 1999 when he started SmallBizTechnology. His email to us about SmallBizTechnology’s new sponsored content product prompted us to ask him a few questions to help us figure out where this seemingly new product […]

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