Why Google is Scarier than the FTC

  Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]

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How To Cultivate Community Through Content

We’ve heard about the power of community. New book deals are contingent on number of Twitter followers, startups tap into existing communities to get those crucial first users, and marketers utilize communities to test new products and features. For example, the popular site, Pinterest, tapped into the Bay Area DIY crowd for their initial community […]

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