The Travel Insider Episode 11: How Travel Brands Work With Travel Influencers (Event)

  Travel influencers have the unique ability to post engaging content on their blogs and social media channels that don’t just promote a product. Travel influencers are able to convey an experience to their audience, which is why so many travel brands–from destinations to hotels–want to work with them to promote their brands. How do brands […]

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The Travel Insider Episode 3: Conversation With Alexander Herrmann

We learned that a commercial during the 2006 World Cup led Alexander Herrmann, the current Director of Americas at Switzlerand Tourism, to get into travel. We dove into Alexander’s career starting at IBM and the skills he’s picked up along the way to be the tourism director for one of the world’s top tourist destinations. […]

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