Can Native Advertising Perform Better Than Editorial?

Marketers are getting better at producing paid content that looks and reads like editorial. This trend is a byproduct of native advertising and content marketing budgets increasing since 2014. Just because native advertising is becoming more “organic,” one would think that readers might find this content inauthentic or even deceptive because the brand dilutes the […]

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April Fool’s Joke Highlights Craziness of Viral Articles

[youtube http://www.youtube.com/watch?v=Eqm5N-aA3u0] We’ve been long-time followers of Wong Fu Productions, a production company based in California creating awesome short videos, music videos, and other fun videos that have caught fire on YouTube. Hooking Your Audience With The Headline They recently released a video above as an April Fool’s joke, but the undercurrent of the video shows […]

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