We learned that a commercial during the 2006 World Cup led Alexander Herrmann, the current Director of Americas at Switzlerand Tourism, to get into travel. We dove into Alexander’s career starting at IBM and the skills he’s picked up along the way to be the tourism director for one of the world’s top tourist destinations.
From Alexander’s favorite documentaries to his fascination with pocket squares, Alexander gave us a lot of insight into his personal life and how Switzerland’s tourism website is one of the most visited destination websites in the world.
Some of the books, movies, and tools mentioned in this episode:
- Swiss Chamber of Commerce
- Flight Tracker app
- Amazing Race
- Samantha Brown
- Rick Steves
- Travel Weekly
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