If you’re looking to grow your dog travel site, content marketing can help. In fact, 55% of marketers say blog content creation is their top inbound marketing priority, HubSpot reports – and for good reason. Content marketing is the most effective method for standing out from your competitors in the dog travel niche and boosting organic traffic towards your site. Here are some tips to maximize your content marketing efforts for your dog travel site.
Publish helpful blog posts
Although having a well-defined niche already helps you stand out from the crowd, publishing excellent blog content is what will define you as trustworthy and an authority figure in the eyes of your readers. Moreover, websites with blog content have 434% more search engine-indexed pages than those that don’t. This increases your chances of people finding you with a Google search relevant to travelling with dogs. Think quality over quantity. Publish comprehensive, helpful advice that answers readers questions about travelling with their dogs — whether it’s fun places to travel, the rules for transporting pets on different airlines, or how you look after your dog’s health on the road.
Don’t underestimate the power of SEO
A solid SEO strategy can help you rank higher in the search engine results. This is important since the first five search results get 70% of the total clicks. So, research relevant keywords to your niche and incorporate them in every blog post. To help do this you can use Google’s Keyword Planner. It’s a keyword analysis tool that analyzes the most popular keyword volume and competition (high, medium, or low), so you know what to use for best results. However, it’s important to not stuff your blog posts with keywords and over optimize; this will actually have a detrimental effect on your placement in the search engine results.
Always promote your blog content
Once you’ve published your great content, you’ll also need to promote it. If you don’t have an email list already, build one and send out emails each time you publish a new post. Make the most of your social media platforms and use them to publicize your posts; while you can automate this job, adding a tailored message to your shares can make the posts have an even bigger impact. Remember to also include social sharing buttons on every blog post to encourage readers to share your content on their social platforms. You could also consider teaming up with another blogger in the travel or traveling with pets niche to promote each others content. You’ll each benefit from exposure to new audiences already interested in your niche.
Finally, if you also have a product or service you’re trying to sell, don’t use your blog posts to do this! No one likes being sold to. Instead, focus on providing engaging, informative, and actionable content that builds trust with the reader. This is one of the most important rules to stick to for successful content marketing in the dog travel niche. As a result, you’ll be in the right position to make these sales naturally in the future and grow your site even further.