The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
Travel influencers and the brands that use them have been stirring the pot lately with issues of non-transparency. Earlier this year, rap star Pitbull was at the center of a controversy involving Florida congressmen and the tourism board over disclosing how much he was paid for their “Sexy Beaches” campaign. The infamous Fyre Festival […]
Campaigns. Sponsored Content to be exact. The whole process can be a little bit of a pain. Multiple levels of approval/edits, as well as the old hurry up and wait thing we’re sure you’ve been privy to at least a few times. Yet- at the end of the day you’re here on our platform […]