As advertisers and content creators, our most difficult task is getting people to truly engage with our content. It’s true that your content doesn’t matter until someone sees it. But we want them to do more than see it. We want them to read our whole story, relate to it, interact with it, and share […]
It’s easy to justify writing a listicle, and we won’t deny they have undeniable benefits. They’re easy to share Easy to incorporate visuals They’re brief A piece of cake to write …and there are some negative aspects too: They come off as “spammy” Unoriginal Usually “dumbed down” content that’s easy for readers to […]
The internet was set ablaze this past weekend when Beyonce dropped her surprise 60-minute visual album, “Lemonade” on HBO. #Lemonade was tweeted over 4 million times in the 48 hours following the drop. We might as well crown Queen B the “Queen of Content”. Here are just a few ways Beyonce can school us in […]
With the growth & cluttering of the internet and the decreased attention span of consumers, content marketing provided an answer to advertisers biggest problem. How? Content marketing allows advertising to reach and relate to their customers in an unobtrusive, authentic way. Well, that’s the intent. However, as content marketing experts, we sometimes stumble upon cringe-inducing […]
Let’s imagine our content marketing strategy is a budding relationship. We no longer live in a world where it’s acceptable to force feed consumers your brand’s message. They simply won’t stick around for it. Have you ever been on a first date where the guy or gal you’re with just won’t stop talking about themselves? […]
The NBC hit comedy, “Parks and Recreation” aired it’s final episode just over a year ago. It centered around a government parks and recreation office in small-town Indiana. The office was led by a quirky, determined, obsessively detail-oriented woman named Leslie Knope, played by Amy Poehler. But what does Leslie Knope have to do with […]
It’s no surprise social media has taken over our time. On average, Americans check their social accounts 17 times a day, and more teens literally can’t even function without checking social media a 100 times in a single day. What’s crazy about these statistics, is that they aren’t that surprising. These numbers are only going […]
When Apple announces a new product, it is a global news event. In fact, it’s almost perceived less as a product debut and more as a technological breakthrough for society. It’s kind of crazy when you think about it, and there isn’t a single company out there that can compete with this kind of marketing […]
When President Obama was elected for the second time in 2012, only 35% of Americans owned a smartphone. Today, that percentage is higher than 65%, and growing. The 2016 U.S. presidential election has proven content marketing is a serious player in the industry. Today, less people are consuming traditional media, and the time spent on […]
Consumers will no longer sit around to hear your sales pitch. This behavior is caused by a lack of interest and lack of time. Today’s most engaging media is personalized, because people no longer have the tolerance for impersonal, mass-targeted ads. Content Marketing is the solution to this problem, and a larger percentage of advertising budgets are […]
by Stephanie Snyder While many people rightfully focus on visiting the many amazing national parks scattered across the US, many states also boast a great collection of state parks. These parks are often smaller in scope and easier to manage than some of the big national parks. In addition, you are also more likely to […]
by Kenneth Reaves Photo by Ludovic Migneault on Unsplash Let’s be honest – everything’s better with your furry friend in tow! Whether you’re an avid traveler or you’re just getting into it, there’s no need to leave your pup at home when you go traveling. Why not take them along for the experience? Whether you’re […]