TiVo, AdBlock, banner blindness, viewability, and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having touched millions, I’ve never met anyone that likes me except for people that work on me and, my annual favorites, non-sports fans that attend Super Bowl parties. Yes, that is […]
Startup marketing is hard. You’re working on a shoestring marketing budget and need to figure out ways to build awareness for your brand fast (like yesterday). At our most recent happy hour event, we invited a couple of awesome bloggers and influencers as well as a couple of brand representatives to come talk about marketing […]
Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring. Yet, there is a challenge with utilizing our digital advertising units to convey this to customers. How do you communicate 2 ½ millennia of Roman history in a banner […]
A couple weeks ago, we held an event called the Future of Mobile Tech & Communications at the WeWork on 42nd Street and 3rd Avenue in NYC. You can see highlights from the event on this blog post, but in case you wanted to read the entire transcript, we have the entire interactive panel event […]
Ever notice the same business articles show up in your feed over and over again? What is your competitor doing that you are not that gets their article shared all over the place? And why does everyone tell you that virality is based on luck? If so, should the editors of Buzzfeed go buy a […]
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Mobile is hot, we all know that. In conjunction with Mobile Week, PRSA Tri-State District, and WeWork, we discussed the future of mobile technology, trends, and innovation in the Internet of Things. The event was aptly named The Future of Mobile Tech and Communications and we did a live polling of the audience similar to previous events. […]
According to SocialMediaToday, 2014 was all about the Chief Content Officer. “CCO’s or Chief Content Officers will lead the pack together with Content Managers and Content Creators and really start delivering outstanding ROI.” In 2015, we will see more Chief Native Officers as the need to integrate content and advertising increases. The role of the […]
We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]
We’ve heard about the power of community. New book deals are contingent on number of Twitter followers, startups tap into existing communities to get those crucial first users, and marketers utilize communities to test new products and features. For example, the popular site, Pinterest, tapped into the Bay Area DIY crowd for their initial community […]
Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]
Traveling around the world is a great way to learn about people, places, and things. You may be traveling for business or to visit family and friends. You may even be roaming around in order to find content for a travel channel. Here are 5 great new tips that will help you save money on […]
Photo by Vincent Gerbouin: You’re ready to go on a vacation adventure. It’s time to put yourself first and live life to the fullest. No one else is coming along for this ride. You are ready to grab hold of this moment in time and make it count. When it comes to all the places […]