This post originally appeared in Forbes. Recently I received an email from Buffer, a social feed scheduling app, and its analysis of viral trends in social media. Included in the piece was a frequency chart of the words that were most shared and clicked on. Building on Buffer’s data and our own, we wanted to […]
What Are Some Native Advertising Metrics To Consider For 2015? We analyzed a ton of data across 150+ sponsored stories to quantify native advertising for the travel and lifestyle industry. Check out our Slideshare below for the results as well as this online case study on the Cooperatize website. Top Native Advertising Engagement Metrics For […]
Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year. Analysts are predicting double-digit growth of native over the next five years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, […]
We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push medium. The information contributed is always what the author supplies unlike traditional media outlets that are based on demand. […]
The Blogosphere is the interconnected network of blogs. According to Wikipedia a blog is “a … site … published on the World Wide Web and consisting of … posts typically displayed in reverse chronological order.” Nearly all digital published content can be considered a blog: from the New York Times to an Iowan mom writing about […]
What are 5 digital marketing concepts to know for 2015? [slideshare id=44889008&doc=a-3-1ecb486f75c174616d2f3cb30e01fde5a3e7528f-150219113345-conversion-gate02]
“Rinse, Lather, Repeat” are the instructions imprinted on bottles of shampoo. The framework for washing your hair makes it easy to know what stage you are in, what you need to do next, and how to optimize your performance. If there were only a similar framework for destination marketers, we probably would lather a bit […]
We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on which it appears.” And thus lies the challenge. How do you measure success with this new format? Some have looked at clicks, […]
The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]
The Travel Marketing Summit 2015 (#TMS2015) picked the “Blizzard of 2015” to debut. Even so, the venue, the Snapple Theater Center in Times Square New York City, was near capacity. Sponsored by Cooperatize, the world’s leading travel blogger and sponsored travel content marketplace, the Summit’s focus on How to Think Different was kicked off by […]
by Stephanie Snyder While many people rightfully focus on visiting the many amazing national parks scattered across the US, many states also boast a great collection of state parks. These parks are often smaller in scope and easier to manage than some of the big national parks. In addition, you are also more likely to […]
by Kenneth Reaves Photo by Ludovic Migneault on Unsplash Let’s be honest – everything’s better with your furry friend in tow! Whether you’re an avid traveler or you’re just getting into it, there’s no need to leave your pup at home when you go traveling. Why not take them along for the experience? Whether you’re […]