Mobile Tech & Communications April 2015 Happy Hour

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Mobile is hot, we all know that. In conjunction with Mobile Week, PRSA Tri-State District, and WeWork, we discussed the future of mobile technology, trends, and innovation in the Internet of Things. The event was aptly named The Future of Mobile Tech and Communications and we did a live polling of the audience similar to previous events. […]

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Making Native Advertising Work For You

We’ve heard all of the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights Time Magazine, the New York Times, and the Washington Post have already announced support for native after Forbes paved the way with their BrandVoice platform. With ignored display ads, low click through and impression rates due to programmatic […]

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Sponsored Content: What Agency Department Will Claim It?

Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]

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Top Native Advertising Metrics For 2015

What Are Some Native Advertising Metrics To Consider For 2015? We analyzed a ton of data across 150+ sponsored stories to quantify native advertising for the travel and lifestyle industry. Check out our Slideshare below for the results as well as this online case study on the Cooperatize website. Top Native Advertising Engagement Metrics For […]

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