Can We Kill The Term Native Advertising?

Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year.  Analysts are predicting double-digit growth of native over the next five years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, […]

Read More »

The Best Mobile Social Media Tool and How to Use This to Your Advantage

We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push medium. The information contributed is always what the author supplies unlike traditional media outlets that are based on demand. […]

Read More »

Measuring Native Advertising

We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on which it appears.” And thus lies the challenge. How do you measure success with this new format? Some have looked at clicks, […]

Read More »

Two-Thirds Of Advertisers Spending More On Native Advertising in 2015

The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]

Read More »

Travel Marketing Summit 2015 Official Recap: Show Must Go On Despite Winter Storm Juno

The Travel Marketing Summit 2015 (#TMS2015) picked the “Blizzard of 2015” to debut. Even so, the venue, the Snapple Theater Center in Times Square New York City, was near capacity.  Sponsored by Cooperatize, the world’s leading travel blogger and sponsored travel content marketplace, the Summit’s focus on How to Think Different was kicked off by […]

Read More »

The Travel Marketing Summit Will Be Magical

That’s right, magical. Our first ever Travel Marketing Summit 2015 will take place next week on January 26th, 2015. The event will be hosted at the iconic Snapple Theater Center in the heart of the Theater District in NYC. We will have amazing speakers including Diane Dimeo from ABC’s ‘The Taste’, Sree Sreenivasan from the Metropolitan Museum […]

Read More »

Native Advertising Does Not Look And Feel, It “Is”

Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]

Read More »