54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity Fair contributor Nick Bilton casts three influencer hopefuls and buys them robot followers, and eventually, robot engagement in […]

Photo by Emerson Peters from Unsplash by Mike Powell, Editor in Chief, Dogembassy.com Admit it—holidays are exponentially more enjoyable when your dog gets to tag along! Fortunately, dog-friendly travel destinations in the U.S. are becoming a norm, which means you can skip the boarding and begin drafting your pet-focused itinerary.  Whether you host a dog […]