Have Baby Will Travel Corinne McDermott of Have Baby Will Travel started her blog in 2007, with the intention of inspiring new mothers to feel safe and confident traveling with baby. Since then, she’s written for major publications like The Huffington Post, Toronto Star, and has been a guest on Fox & Friends and CBS! […]
Consumers will no longer sit around to hear your sales pitch. This behavior is caused by a lack of interest and lack of time. Today’s most engaging media is personalized, because people no longer have the tolerance for impersonal, mass-targeted ads. Content Marketing is the solution to this problem, and a larger percentage of advertising budgets are […]
Today’s consumers have grown smarter, and less tolerant of impersonal and “sales-y” pitches, which created the need for advertisers to change their strategy. What would get a consumer’s interest, and keep it? Perhaps the answer lies with Native Advertising, an advertisement that takes the form of the medium in which it is implanted, or specifically […]
54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity Fair contributor Nick Bilton casts three influencer hopefuls and buys them robot followers, and eventually, robot engagement in […]
Photo by Emerson Peters from Unsplash by Mike Powell, Editor in Chief, Dogembassy.com Admit it—holidays are exponentially more enjoyable when your dog gets to tag along! Fortunately, dog-friendly travel destinations in the U.S. are becoming a norm, which means you can skip the boarding and begin drafting your pet-focused itinerary. Whether you host a dog […]