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La Cuochina Sopraffina with Veruska Anconitano
We all know food and wine can pair excellently together- but I’d wager the addition of travel adds a certain je ne sais quoi to this known fusion. What better way to elevate the flavors, aromas, sentiments and stories behind a meal than to enjoy it against the backdrop of the very place it was conceived. Talk about a full-bodied blend!
Veruska Anconitano understands the value of combining food with travel but also manages not to gussy up her content with pretentious ramblings and words like ‘je ne sais quoi…’. She recognizes that “normal people” appreciate food and travel as much as their high brow counterparts and strives to make her blog accessible to everyone and includes things like easy recipes, tips for cooking and dealing with food while on the road, along with reviews and recommendations for the best foodie places around the world. Read on for more advice on staying curious, holding on to your identity within the growing realm of trending travel bloggers, and just some good ol’ fashion food and travel blogging inspiration!
I’m Veruska, an Italian living in Dublin; I’m a food and travel journalist and blogger and I started my blog, (at first only in Italian) in 2010 when I moved from Rome to Ireland with my husband, who is behind all the pictures (he’s a photographer) and the technical stuff. A few years later, we decided to start an English version and make our blog and our social media accounts more international […to follow suit with our growing audience …]
Since the beginning of this awesome adventure, we’ve worked with many brands and destinations; just to mention a few, Visit Iceland, Manfrotto, Barilla and many many more both on long and short term projects.
Q: How would you describe your blog to a person that has never visited it before?
Veruska: La Cuochina Sopranffina (English: LCSKitchen) is a mix between recipes and trips around the World with one main focus: food. So you’ll find traditional Italian recipes, reviews of restaurants, recommendations on what and where to eat in the world, tips and tricks for cooking and dealing with food while travelling, local products and more. We travel the world looking for the best food, the local producers, unmissable places, gems and we create recipes everyone can make at home. I like to call it a destination for not fussy foodies.
Q: What made you decide to create a blog?
Veruska: I was working as a Marketing Manager for a few food/travel brands and as a journalist and just moved to Ireland so one day I just decided to put all my knowledge about the topic and my knowledge as a journalist and open a space where I could write everything without anyone telling me what I should write about and how.
Q: Was there a moment when you thought, “I could do this professionally”? If so, what triggered that desire/realization?
Veruska: It just happened and I’m still astonished because one day me and Giuseppe just realized the blog gave my career an unexpected twist and all happened naturally. I still remember the first time I was approached by a brand for a project and got paid for it: it was hard to explain to myself what was happening… and it was also hard to explain to my parents and friends what I was trying to do for a living (well, it is still very hard and I struggle every time I have to explain how do I pay my rent at the end of the month!)
Q: What fuels your passion for creating content?
Veruska: I’m a very curious person and this means I like to experiment when I’m in the kitchen and I love to discover places when I’m on the move. I think curiosity (and the fact I love food) is the main motivation together with the opportunity to work with my husband which makes everything more fun and attractive.
Q: What has been the biggest challenge in maintaining a successful blog?
Veruska: Consistency: today many bloggers are into many many things and you’re tempted to move from one topic to another just to keep up with the trends and eventually acquire more brands But I find that staying consist fuels my love for what I do and it is also the reason why people follow me and look at what I’m doing. And being consistent also means I get to work with brands in target with me, my blog and my followers available to reward me, not only economically, and way more than brands looking for bloggers with no specialization.
Q: What is your favorite post that you created? Why?
Veruska: There’s not just one post I love, pretty much everything I write is published only if I like it. Same for pictures and videos: nothing goes online if neither me or Giuseppe feel comfortable. This also happens because my readers are very picky so if something is not up to their standards I get complaints and to be honest I love having readers who are, in some cases as competent, if not more so than me on specific subjects.
Q: How much does social media influence your writing?
Veruska: It influences the content I write not my style: sometimes people want something and if I can find my way of telling a story, giving a recipe or recommend something I love to do it. I tend not follow trends on social media but stay focused on my topic.
Q: What is your favorite social media channel and why?
Veruska: Facebook because it allows me to connect a lot with my readers, listen to their opinions and help them (or be helped by them). Then Instagram, where I like to experiment and play and, most of all, where I have a direct contact with people and fellow bloggers from all over the World which I eventually end up meeting when travelling. YouTube is becoming another passion of mine, because it challenges me and my skills every day.
Q: Do you have any last piece of advice for aspiring bloggers?
Veruska: Always be yourself and do not copy other bloggers’ style because each of us is unique and the way we deal with the the outside world is the way we are; and do not expect massive numbers in a short amount of time, you need patience and coherence but also consistency and accuracy. And study, as much as you can to become a better blogger, be specialized and be helpful to your readers because if you know the topic you’re talking about you’re surely able to provide a different experience, no matter what your numbers are.
Q: Lastly, what is something that you could share with us that we wouldn’t learn from reading your blog?
Veruska: I’m studying to become a sommelier and I start travelling the world looking for wines and breweries. My big effort is not to become one of those fussy wine-people and bring my knowledge to “normal” people giving them another reason to travel the world or just stay at home and treat themselves for good.
Thanks for stopping by! Stay tuned for next week’s Blogger’s Corner feature !
-Blaire Massaroni, for Cooperatize Journal