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Sponsored Content: What Agency Department Will Claim It?
Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates.One of these formats, sponsored content, however, appears to be the exception, with no department wishing to claim […]
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Make Your Content ‘Click’: How Internet Greats Go Viral
This post originally appeared in Forbes. Recently I received an email from Buffer, a social feed scheduling app, and its analysis of viral trends in social media. Included in the piece was a frequency chart of the words that were most shared and clicked on. Building on Buffer’s data and our own, we wanted to […]
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Top Native Advertising Metrics For 2015
What Are Some Native Advertising Metrics To Consider For 2015? We analyzed a ton of data across 150+ sponsored stories to quantify native advertising for the travel and lifestyle industry. Check out our Slideshare below for the results as well as this online case study on the Cooperatize website. Top Native Advertising Engagement Metrics For […]
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Can We Kill The Term Native Advertising?
Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year. Analysts are predicting double-digit growth of native over the next five years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, […]
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The Best Mobile Social Media Tool and How to Use This to Your Advantage
We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push medium. The information contributed is always what the author supplies unlike traditional media outlets that are based on demand. […]
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5 Reasons Blogs Will Revolutionize Branded Content
The Blogosphere is the interconnected network of blogs. According to Wikipedia a blog is “a … site … published on the World Wide Web and consisting of … posts typically displayed in reverse chronological order.” Nearly all digital published content can be considered a blog: from the New York Times to an Iowan mom writing about […]
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5 Key Concepts In Digital Marketing
What are 5 digital marketing concepts to know for 2015? [slideshare id=44889008&doc=a-3-1ecb486f75c174616d2f3cb30e01fde5a3e7528f-150219113345-conversion-gate02]
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Rinse, Lather, Repeat for Destination Marketers
“Rinse, Lather, Repeat” are the instructions imprinted on bottles of shampoo. The framework for washing your hair makes it easy to know what stage you are in, what you need to do next, and how to optimize your performance. If there were only a similar framework for destination marketers, we probably would lather a bit […]
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Measuring Native Advertising
We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on which it appears.” And thus lies the challenge. How do you measure success with this new format? Some have looked at clicks, […]
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Two-Thirds Of Advertisers Spending More On Native Advertising in 2015
The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]
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