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5 Key Concepts In Digital Marketing
What are 5 digital marketing concepts to know for 2015? [slideshare id=44889008&doc=a-3-1ecb486f75c174616d2f3cb30e01fde5a3e7528f-150219113345-conversion-gate02]
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Rinse, Lather, Repeat for Destination Marketers
“Rinse, Lather, Repeat” are the instructions imprinted on bottles of shampoo. The framework for washing your hair makes it easy to know what stage you are in, what you need to do next, and how to optimize your performance. If there were only a similar framework for destination marketers, we probably would lather a bit […]
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Measuring Native Advertising
We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on which it appears.” And thus lies the challenge. How do you measure success with this new format? Some have looked at clicks, […]
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Two-Thirds Of Advertisers Spending More On Native Advertising in 2015
The ANA recently released a report called “Advertising is Going Native” stating that two-thirds of advertisers are planning on spending more on native advertising in 2015. We read through the report and 100% agree with the findings based on our research and discussions with agencies and brands in the industry. Native Advertising Trends Without further ado, here are […]
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Travel Marketing Summit 2015 Official Recap: Show Must Go On Despite Winter Storm Juno
The Travel Marketing Summit 2015 (#TMS2015) picked the “Blizzard of 2015” to debut. Even so, the venue, the Snapple Theater Center in Times Square New York City, was near capacity. Sponsored by Cooperatize, the world’s leading travel blogger and sponsored travel content marketplace, the Summit’s focus on How to Think Different was kicked off by […]
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The Travel Marketing Summit Will Be Magical
That’s right, magical. Our first ever Travel Marketing Summit 2015 will take place next week on January 26th, 2015. The event will be hosted at the iconic Snapple Theater Center in the heart of the Theater District in NYC. We will have amazing speakers including Diane Dimeo from ABC’s ‘The Taste’, Sree Sreenivasan from the Metropolitan Museum […]
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Native Advertising Does Not Look And Feel, It “Is”
Native advertising is commonly defined as advertising that “looks and feels” like regular content, but I think this is where we, the advertising industry, get it wrong. Effective native advertising is advertising that simply “is.” The industry is grappling with how to distribute, scale, and monetize native advertising with technology. The execution of native advertising, […]
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Small Group Travel Supports Local Economies and Communities
When you think of buying a tour package, what comes to mind? We imagine large tour buses that herd you around from place to place, leaving you with 15 minutes to take a picture to experience the sights and culture. Then you get bused back to the all-inclusive hotel or resort, where you may end up […]
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Finland Tourism Marketing Means More Than Santa Claus
It’s not too often your destination can say it is the birthplace of one of the most historical and folkloric figures in many Western cultures. Last time the Visit Finland team checked, St. Nick’s private retreat is in Korvatunturi, Lapland, but his official hometown is Rovaniemi. We had the opportunity to interview Eva Kiviranta, head of social […]
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Why Advertising Doesn’t Have to Suck: Dynamic Content & Rewards
We don’t need to regurgitate all the stats around plummeting click-through rates on display ads and banner ads. Everyone in the advertising industry is able to cite some anecdote about the decline of this ad format and the need for more engaging and emotional ads that tell a story. Nevertheless, we still see agency after agency, […]
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