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Your Body Is More Important Than Your Head
Matt Cutts from Google released a PSA about a month ago talking about how your blog or website should contain text in the body of the page and not just in the head: What This Means For Your Blog Focus on writing great content to include in the <body> section of your blog. As stated […]
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Facebook Studio Awards: The Academy Awards of Brands Using Facebook
Apparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]
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How Content On The Internets Go Viral
No, that’s not a spelling mistake, the “Internets” is a Bushian phrase coined several years ago by ex-President Bush: We published an article in Forbes recently about patterns we see in how stories and headlines become viral. Here are the bullet points from that piece: Be Helpful/Answer a Question Be Specific Answer Why To read […]
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Viewability Metric Ensures Digital Ads Will Be Seen For 1 Second
About a month ago, the Media Rating Council (MRC) announced that there is a standard for “viewable display impressions“: a minimum of 50 percent of pixels in view for a minimum of 1 second. This is great news right? Marketers all around the world must be rejoicing in that their ads placed on publishers’ sites […]
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Brand Purpose Should Transform Lives #IfEverybodyRan @MizunoRunning
When you think of running shoe companies, Mizuno probably doesn’t come up at the top of the list. Mizuno Running recently released a new integrated marketing campaign called If Everybody Ran showing the positive effects running has on your life and our society in general. The New York Times did a great writeup of the entire […]
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I do not apologize for advertising…
I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury. – Tom Dillon
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Cole Haan Pinterest Contest Not As Innocent As It Seems
You probably have seen or heard of Pinterest contests before. Brands encourage users to pin their favorite images of the brand in exchange for a chance to win some prize. Cole Haan ran one of these Pinterest contests recently asking Pinterest users to pin images of shoes with the hashtag #WanderingSole. What seems like a […]
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April Fool’s Joke Highlights Craziness of Viral Articles
[youtube http://www.youtube.com/watch?v=Eqm5N-aA3u0] We’ve been long-time followers of Wong Fu Productions, a production company based in California creating awesome short videos, music videos, and other fun videos that have caught fire on YouTube. Hooking Your Audience With The Headline They recently released a video above as an April Fool’s joke, but the undercurrent of the video shows […]
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Twitter Promotes Google+ Over It’s Own Platform
If you’re using Twitter you probably get weekly “what’s trending” e-mails on Twitter. These e-mails basically show you content that’s been shared over Twitter that is viral or actively being shared by your followers. We received an interesting piece of news today in this What’s Trending on Twitter e-mail: The article seems interesting enough, […]
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What is the dif…
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. – Vilhjalmur Stefansson
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