This week, we spoke with the editor of SmallBizTechnology, Ramon Ray. Ramon’s been a staple of New York’s growing tech community since 1999 when he started SmallBizTechnology. His email to us about SmallBizTechnology’s new sponsored content product prompted us to ask him a few questions to help us figure out where this seemingly new product […]
Read MoreMany people often confuse public relations with advertising. There is the common belief that “paid” media and “earned” media are different, but in many cases, both types of media are the same. Here are are few notable concepts where the lines are blurred between a PR firm and an ad agency. Paid vs. Free With an ad, be it […]
Read MoreThis 4th of July weekend will involve the traditional over-drinking and over-eating tradition that makes our nation so great. You’ll probably buy some chips, finger foods, and plop them on the table for your guests to enjoy. But when you spend hours making that special rub for your ribs, your guests recognize the effort you put […]
Read MoreBack in the day (say 2006), you spent all this time creating a blog and people asked you “how are you going to monetize your website?” The main answer was always “ads,” and the quickest solution at the time was to implement Google AdSense on your site. Unless you were getting millions of visitors a […]
Read MoreWired may have just released the most amazing native ad yet. Netflix partnered with Wired to create a highly customized and immersive experience called “TV Got Better.” As you scroll down on “TV Got Better,” you are presented with text, videos, and other multimedia about TV consumption trends and an interview with “Arrested Development’s” co-creator, Mitch Hurwitz. […]
Read MoreSo you’ve been contacted to write a sponsored post on your blog. Now what? Creating a good sponsored post doesn’t have to be hard, but it is different than writing a regular-ole’ post on your site. There are a few different rules that apply, and we’ve got some handy tips to help you get started. […]
Read MoreMatt Cutts from Google released a PSA about a month ago talking about how your blog or website should contain text in the body of the page and not just in the head: What This Means For Your Blog Focus on writing great content to include in the <body> section of your blog. As stated […]
Read MoreApparently Facebook has a Creative Council that judges how different brands and companies use Facebook to reach and engage an audience. Considering that Facebook reaches over 1 billion people, marketing and advertising on Facebook is pretty darn important for your brand. Here are the top 2 Blue Award winners from the 2014 Facebook Studio Awards: Newcastle […]
Read MoreNo, that’s not a spelling mistake, the “Internets” is a Bushian phrase coined several years ago by ex-President Bush: We published an article in Forbes recently about patterns we see in how stories and headlines become viral. Here are the bullet points from that piece: Be Helpful/Answer a Question Be Specific Answer Why To read […]
Read MoreAbout a month ago, the Media Rating Council (MRC) announced that there is a standard for “viewable display impressions“: a minimum of 50 percent of pixels in view for a minimum of 1 second. This is great news right? Marketers all around the world must be rejoicing in that their ads placed on publishers’ sites […]
Read MoreThe Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
Photo by Pixabay: There are fantastic activities to enjoy in Montana Montana is home to many exciting activities that help you experience some memorable adventures. They are fun solo or with the family, and it’s an excellent opportunity to snap some fun photos. The terrain is diverse with many possibilities, and you can explore the […]
Traveling around the world is a great way to learn about people, places, and things. You may be traveling for business or to visit family and friends. You may even be roaming around in order to find content for a travel channel. Here are 5 great new tips that will help you save money on […]
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