There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William BernbachRead More
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]Read More
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]Read More
The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
by Muhammad Sahabuddin Planning to take a vacation soon, but you are pregnant? No need to worry, because pregnant women can still go on vacation by paying attention to a few points for the safety of themselves and their babies. Yes, even though it can be tiring at times, it doesn’t mean that pregnancy makes […]
Influencer marketing is a hot topic in any advertising discussion these days and if you’ve joined this movement you’re in for an exciting time. But perhaps you’re already facing challenges in this new business venture of being an influencer? It’s not necessarily because you’ve chosen the wrong career path. Doing influencer marketing can be a […]