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Latest News

I do not apologize for advertising…

11 Apr 2014

I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury. – Tom Dillon

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Cole Haan Pinterest Contest Not As Innocent As It Seems

10 Apr 2014

You probably have seen or heard of Pinterest contests before. Brands encourage users to pin their favorite images of the brand in exchange for a chance to win some prize. Cole Haan ran one of these Pinterest contests recently asking Pinterest users to pin images of shoes with the hashtag #WanderingSole. What seems like a […]

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April Fool’s Joke Highlights Craziness of Viral Articles

04 Apr 2014

[youtube http://www.youtube.com/watch?v=Eqm5N-aA3u0] We’ve been long-time followers of Wong Fu Productions, a production company based in California creating awesome short videos, music videos, and other fun videos that have caught fire on YouTube. Hooking Your Audience With The Headline They recently released a video above as an April Fool’s joke, but the undercurrent of the video shows […]

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Twitter Promotes Google+ Over It’s Own Platform

03 Apr 2014

If you’re using Twitter you probably get weekly “what’s trending” e-mails on Twitter. These e-mails basically show you content that’s been shared over Twitter that is viral or actively being shared by your followers. We received an interesting piece of news today in this What’s Trending on Twitter e-mail:   The article seems interesting enough, […]

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What is the dif…

20 Mar 2014

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. – Vilhjalmur Stefansson

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The philosophy behind much advertising …

20 Mar 2014

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be. – William Feather

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President Obama Makes The Best Native Ad Ever

12 Mar 2014

Between Two Ferns with Zach Galifianakis: President Barack Obama http://www.youtube.com/watch?v=ZAFkauscKJ0 Is this perhaps the best native ad ever? President Barack Obama does an interview with Zach Galifianakis on Zach’s hilarious show Between Two Ferns. For those who have not seen the show before, Between Two Ferns is a web series where Zach interviews celebrities and essentially insults them, […]

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There are a lot of great technicians in advertising …

26 Feb 2014

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William Bernbach

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Nobody Reads Ads …

25 Feb 2014

Nobody reads ads. People read what interests them, sometimes it’s an ad. – Howard Luck Gossage

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Big ideas come from …

24 Feb 2014

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking […]

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About the Cooperatize Journal

The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).

Latest Posts
5 Ideas to Reduce the Lodging Cost of a Trip   

Traveling around the world is a great way to learn about people, places, and things. You may be traveling for business or to visit family and friends. You may even be roaming around in order to find content for a travel channel. Here are 5 great new tips that will help you save money on […]

5 Ideas for Amazing Solo Tropical Vacations

Photo by Vincent Gerbouin: You’re ready to go on a vacation adventure. It’s time to put yourself first and live life to the fullest. No one else is coming along for this ride. You are ready to grab hold of this moment in time and make it count. When it comes to all the places […]

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