Cooperatize Journal

When you think of running shoe companies, Mizuno probably doesn’t come up at the top of the list. Mizuno Running recently released a new integrated marketing campaign called If Everybody Ran showing the positive effects running has on your life and our society in general. The New York Times did a great writeup of the entire […]

I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury. – Tom Dillon

[youtube http://www.youtube.com/watch?v=Eqm5N-aA3u0] We’ve been long-time followers of Wong Fu Productions, a production company based in California creating awesome short videos, music videos, and other fun videos that have caught fire on YouTube. Hooking Your Audience With The Headline They recently released a video above as an April Fool’s joke, but the undercurrent of the video shows […]

If you’re using Twitter you probably get weekly “what’s trending” e-mails on Twitter. These e-mails basically show you content that’s been shared over Twitter that is viral or actively being shared by your followers. We received an interesting piece of news today in this What’s Trending on Twitter e-mail:   The article seems interesting enough, […]

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be. – William Feather

Between Two Ferns with Zach Galifianakis: President Barack Obama http://www.youtube.com/watch?v=ZAFkauscKJ0 Is this perhaps the best native ad ever? President Barack Obama does an interview with Zach Galifianakis on Zach’s hilarious show Between Two Ferns. For those who have not seen the show before, Between Two Ferns is a web series where Zach interviews celebrities and essentially insults them, […]

Nobody reads ads. People read what interests them, sometimes it’s an ad. – Howard Luck Gossage