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People influence …
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, Facebook
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The philosophy …
The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. – William Feather
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Advertising is …
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK. – Don Draper, Mad Men sponsored by […]
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