People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, Facebook
by Kenneth Reaves Photo by Ludovic Migneault on Unsplash Let’s be honest – everything’s better with your furry friend in tow! Whether you’re an avid traveler or you’re just getting into it, there’s no need to leave your pup at home when you go traveling. Why not take them along for the experience? Whether you’re […]
by Stephanie Snyder Louisiana offers a lot of diverse natural beauty, but you need to be one with nature to take full advantage of that beauty. And the best way to do that is via camping. If you stay at a state park in Louisiana, you might be surprised to find that it’s closer to […]
Online influence is manifest in many ways — but it’s not possible to effectively measure when you think of blogging and other forms of online publishing from a legacy “media buyer” perspective. Google Analytics doesn’t capture data on meaningful and substantive influence.
Moreover, real online influence is about delivering content that others value — clearly, if you’re only focused on measuring page impressions then you’ll never be able to comprehend who is truly influential for a given topic.
This myopic thinking is also common with people who have a traditional advertising background. Besides, those who choose to advertise on Facebook seem to characterize this obsolete mindset that’s from a bygone era of product marketing.
Very true, GA can only measure so much. Real influence is still a very human “metric.”