People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, Facebook
This post originally appeared on Famecast Media’s blog. When phones were just audio phones, we desired video as well. Now that phones are our lifeblood, it seems like the desire for simpler times and nostalgia are growing. With the pandemic creating a “Zoom” overload and wacky wardrobe choices, audio only social media had an opening. […]
54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity Fair contributor Nick Bilton casts three influencer hopefuls and buys them robot followers, and eventually, robot engagement in […]
Online influence is manifest in many ways — but it’s not possible to effectively measure when you think of blogging and other forms of online publishing from a legacy “media buyer” perspective. Google Analytics doesn’t capture data on meaningful and substantive influence.
Moreover, real online influence is about delivering content that others value — clearly, if you’re only focused on measuring page impressions then you’ll never be able to comprehend who is truly influential for a given topic.
This myopic thinking is also common with people who have a traditional advertising background. Besides, those who choose to advertise on Facebook seem to characterize this obsolete mindset that’s from a bygone era of product marketing.
Very true, GA can only measure so much. Real influence is still a very human “metric.”