People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark Zuckerberg, Facebook
Traveling around the world is a great way to learn about people, places, and things. You may be traveling for business or to visit family and friends. You may even be roaming around in order to find content for a travel channel. Here are 5 great new tips that will help you save money on […]
Photo by Vincent Gerbouin: You’re ready to go on a vacation adventure. It’s time to put yourself first and live life to the fullest. No one else is coming along for this ride. You are ready to grab hold of this moment in time and make it count. When it comes to all the places […]
Online influence is manifest in many ways — but it’s not possible to effectively measure when you think of blogging and other forms of online publishing from a legacy “media buyer” perspective. Google Analytics doesn’t capture data on meaningful and substantive influence.
Moreover, real online influence is about delivering content that others value — clearly, if you’re only focused on measuring page impressions then you’ll never be able to comprehend who is truly influential for a given topic.
This myopic thinking is also common with people who have a traditional advertising background. Besides, those who choose to advertise on Facebook seem to characterize this obsolete mindset that’s from a bygone era of product marketing.
Very true, GA can only measure so much. Real influence is still a very human “metric.”