Native Advertising: Fad or Future?

by Tony Muna                         Traditionally, when we think of advertisements we think of fast-forwarding through them or tuning-in to watch them during the Super Bowl. Nobody goes on the Internet looking for ads. So why, according to Forbes, are  major brands shelling out $255 million […]

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Top Native Advertising Metrics For 2015

What Are Some Native Advertising Metrics To Consider For 2015? We analyzed a ton of data across 150+ sponsored stories to quantify native advertising for the travel and lifestyle industry. Check out our Slideshare below for the results as well as this online case study on the Cooperatize website. Top Native Advertising Engagement Metrics For […]

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