The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. – William Feather
Latest Posts
The Fight Against Influencer Fraud
54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity Fair contributor Nick Bilton casts three influencer hopefuls and buys them robot followers, and eventually, robot engagement in […]
Discover These 5 Dog-Friendly Travel Destinations
Photo by Emerson Peters from Unsplash by Mike Powell, Editor in Chief, Dogembassy.com Admit it—holidays are exponentially more enjoyable when your dog gets to tag along! Fortunately, dog-friendly travel destinations in the U.S. are becoming a norm, which means you can skip the boarding and begin drafting your pet-focused itinerary. Whether you host a dog […]
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